PT Multitrend Indo Tbk is the largest baby & kids’ retailer in Indonesia carrying numerous brands across hundreds of stores in Indonesia. Since its inception, the company has evolved into imports, distribution, and digital business.

Case Studies

We offer high-touch support to add value throughout the entire engagement

Case Studies

We offer high-touch support to add value throughout the entire engagement

Project Bloom

Transaction:

Transaction leading up to IPO

Status:

Completed, 2022, 2023

Project Background

PT Multitrend Indo Tbk is the largest baby & kids’ retailer in Indonesia carrying numerous brands across hundreds of stores in Indonesia. Since its inception, the company has evolved into imports, distribution, and digital business.

PT Multitrend Indo Tbk is positioned as an omnichannel platform, providing seamless retail and online integration which allow customers to experience the brands throughout the baby and kids’ lifecycle.

Panasean was engaged to articulate PT Multitrend Indo Tbk’s growth strategies, manage the end-to-end fundraising process, and advise on the overall transaction leading to the Company’s successful IPO in September 2023.

1. FUNDRAISING ADVISORY

We provided end-to-end assistance to our client to successfully secure an investment from a financial investor. We managed tight control of the process, performed early identification of deal issues, and devised a suitable transaction structure which included action plans in concert with supporting advisors.

2. PRE-IPO PREPARATION

We provided end-to-end assistance to our client to successfully secure an investment from a financial investor. We managed tight control of the process, performed early identification of deal issues, and devised a suitable transaction structure which included action plans in concert with supporting advisors.

3. IPO EXECUTION

As the lead advisor, we coordinated the IPO execution process, managed supporting advisors, and guided the Company in every step of the IPO listing process to ensure IPO objectives and timelines were met, and advised how to best position the Company in the public lens.

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